relentless.com

When I was an up and coming strength coach, I followed this guy named Jason Ferruggia.

At the time, he owed a warehouse-style gym, like Gain.

Ferruggia is covered in tattoos, and one always stuck out to me. On his forearm, in big letters he has the word, “relentless.”

I’ve been thinking about that word a lot lately as I’m figuring out how to run a business during a pandemic. It feels a lot like starting over, and when starting out, you’ve got to be relentless in your efforts.

Hannah and I were recently talking about the crazy sum of money Jeff Bezos has. It reminded me of a story I heard about him on Jay Ferruggia’s site back in the day.

Go to relentless.com

Go ahead, I’ll be here when you get back.

Yup. That’s real.

While the name was eventually changed to Amazon, way back in 1994, Bezos registered, and and still hangs on to relentless.com

He was committed to his idea and was willing to be relentless in his pursuit of excellence. This resilience is something we can all admire. Want to do something great? You better be willing to be relentless. 

Justin Miner

@justinminergain