Beyond Impossible

Have you had an impossible burger yet? They weren’t on my radar until I started noticing McDonalds, Dunkin and Burger King advertising their healthier-than-red-meat alternatives.

That’s when I became suspicious. I have vegetarian friends and clients telling me how tasty they are and how much healthier they are than real meat. Why are fast food chains who are driven by profit, and not the health of their consumer, trying to sell them? It doesn’t make sense. 

The other day in McKinnon’s I saw an advertisement for vegan seafood. 

My issue, and the reason I’m bringing this to your attention isn’t to bash vegans or vegetarians. In fact, I think we can all up our vegetable game. The issue is that you’re being lied to. Impossible Burgers and non-meat shrimp aren’t health food. They’re highly processed, multi-ingreidient, fake food. They’re as fake as Twinkies and Oreos and all that other stuff we like. It’s junk food in disguise as health food. 

As I already mentioned and would like to reiterate; I have nothing against being vegan or vegetarian. There’s no doubt about it though that real, whole, unprocessed foods are the path to a long and healthy life. If fast food chains are hawking your new favorite product, I’d question their motive and I’d question whether or not it’s actually a health food or a marketing scam. 

Justin Miner

@justinminergain